Prefequity has made a strategic investment in KBH On-Train Media, enhancing the latter's capabilities in the growing out-of-home advertising market within the UK.

Target Information

KBH On-Train Media is a prominent player in the out-of-home advertising sector, specializing in both the rail and cinema industries. The company operates through two primary divisions: Rail Media and Cinema Media. In Rail Media, KBH serves as the exclusive provider of on-train advertising for most train operating companies across the UK, executing national campaigns by leveraging both traditional and digital advertising formats. In the Cinema Media division, KBH manages a growing collection of digital screens located in cinema foyers, thereby enhancing the audience's advertising experience.

This dual division structure allows KBH to maximize its reach and impact, catering to various advertising needs while tapping into the evolving media consumption preferences of modern audiences. With a strategic focus on digital transformation and enhanced customer engagement, KBH is poised for significant growth as trains and cinemas continue to adapt to an increasingly digital landscape.

Industry Overview in the UK

The out-of-home advertising industry in the UK has demonstrated resilience and adaptability in the face of changing consumer behaviors and economic challenges. As more advertisers recognize the efficacy of reaching audiences in public spaces