Farmer J, a premium fast-casual dining brand in London, has secured £17.5 million in funding led by Beringea to support its expansion into the U.S. market.

Information on the Target

Farmer J is a premium fast-casual dining brand based in London, distinguished by its commitment to delivering healthy, delicious, and freshly prepared food made from high-quality seasonal produce. The brand has gained popularity since its inception in 2016, particularly for its innovative 'fieldtrays,' which allow customers to customize their meals by selecting from a variety of nutritious options sourced primarily from high-welfare UK farms. Over the years, Farmer J has expanded its menu to include options for breakfast, dinner, and weekend brunch, establishing itself as a favored dining destination for Londoners.

Recently, Farmer J has reported impressive growth metrics, with sales increasing by over 55% and EBITDA doubling throughout 2024. Following a successful funding round led by Beringea in January 2024, the restaurant has opened five new locations across London and is poised for further expansion both within the UK and internationally.

Industry Overview in the UK

The fast-casual dining sector in the UK has experienced significant growth in recent years, as consumers increasingly lean towards healthier eating options without sacrificing convenience. This shift in consumer preference has created an environment c