Maven has invested in Crafter's Companion to enhance its operational efficiency and drive sales growth, as the UK craft market poised for significant expansion.

Target Company Overview

Maven has successfully invested in Crafter's Companion, a craft supply business based in County Durham, England. Founded in 2005 by the entrepreneur and TV personality Sara Davies MBE, Crafter's Companion has established itself as a prominent name among crafting enthusiasts by offering a wide array of creative tools and materials. Despite facing challenges earlier this year, including entering administration, the company has undergone a successful turnaround under the leadership of Davies, who has returned as interim CEO.

After being acquired in a pre-pack arrangement by Modella Capital, Crafter’s Companion is now strategically positioned for growth, as Davies has increased her minority shareholding and will remain actively involved in the company's future direction. The business employs over 100 staff and is led by a dedicated all-female management team, reflecting a commitment to diversity and innovation within the organization.

Industry Overview in the UK

The UK craft market, currently valued at £3.1 billion in 2023, is set to expand significantly, with projections indicating a compound annual growth rate of 5.7%, potentially reaching £4.4 billion by 2030.