Marubeni Corporation has made a strategic minority investment in Win Chance Foods Co., Ltd., targeting growth in Thailand's condiment and sauce market.

Information on the Target

Marubeni Corporation has made a strategic minority investment in Win Chance Foods Co., Ltd., a prominent manufacturer and seller of condiments and sauces based in Thailand. Win Chance Foods specializes in a diverse range of products, encompassing Western condiments such as ketchup and barbecue sauce, as well as Japanese and various Asian flavors. The company caters primarily to major consumer packaged goods (CPG) firms and restaurant chains in Thailand and its neighboring regions, with aspirations to extend its market reach into India.

With an extensive database of over 2,000 recipes, Win Chance Foods excels in developing customized products tailored to current consumer trends, which include ready-to-use sauces designed for specific dishes. The company’s notable strengths lie in its high-quality control standards and unique manufacturing technologies, honed over years of experience, enabling them to execute flexible and reliable small-batch productions.

Industry Overview in Thailand

The condiment and sauce market across Southeast Asia and India is anticipated to experience significant growth, with a projected compound annual growth rate (CAGR) of approximately 8% in the coming years. This growth can be attributed to increasing disposable