MAGIC AI, a London-based startup, has secured $5 million in funding to enhance its innovative AI-powered fitness mirror, the MAGIC Mirror, aiming to redefine personal training through advanced technology.

Target Information

MAGIC AI is a London-based startup focused on revolutionizing the fitness industry with its innovative product, the MAGIC Mirror. This advanced AI-powered fitness mirror is designed to function as a personal trainer, offering users a comprehensive workout experience through holographic features and proprietary artificial intelligence technology.

The MAGIC Mirror employs ReflectAI™, a built-in AI system that meticulously tracks users’ body positions, movements, and form. This enables the device to provide a diverse array of exercise programs, such as cardio, yoga, HIIT (High-Intensity Interval Training), and dance routines, catering to various fitness preferences.

Industry Overview

The fitness technology sector has experienced significant growth in recent years, particularly in the UK, driven by increased health awareness and a shift towards home workouts. Th

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MAGIC AI

invested in

MAGIC Mirror

in 2023

in a Seed Stage deal

Disclosed details

Transaction Size: $5M

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