Investing Women Angels has led a £200K equity investment round in Terrible*, a merchandise technology platform that supports creative industries, to enhance its technology and expand into the US market.

Target Information

Terrible* is a UK-based full-service supply chain company that offers merchandise solutions for artists in the music, video gaming, comedy, and other creative sectors across the UK, Europe, and the US. The company specializes in creating, sourcing, and delivering uniquely designed merchandise that is environmentally sustainable and tailored to the interests of their clients' audiences. These products are sold both online and at live events, effectively bridging the gap between artists and their fan bases.

Utilizing a specially-developed technology platform, Terrible* facilitates payments, logistics, and the collection of sales and inventory data. This approach maximizes profitability for their clients while establishing long-term merchandising revenue streams. With a total addressable market estimated at £2.1 billion, Terrible* boasts an impressive clientele that includes well-known artists like Joss Stone, Mark Ronson, and Professor Green.

Industry Overview

The merchandise technology industry in the UK is rapidly evolving, driven by the increasing demand for personalized products from consumers and the expansion of the creative sec