Sure Ventures plc, in collaboration with Sure Valley Ventures, has invested €1.5 million in Volograms, a leader in volumetric video technology, to enhance mobile Augmented Reality experiences.

Target Company Overview

Volograms Limited, a spin-out from Trinity College, Dublin, is a pioneering company in the realm of reality capture and volumetric video. The firm specializes in enabling users to create volumetric holograms, or 'volograms,' of real individuals, which can be incorporated into videos for immersive Augmented Reality (AR) and Virtual Reality (VR) experiences. By facilitating the capture of high-quality AR content, Volograms is set to transform how users engage with multimedia across apps, social media platforms, and VR headsets.

Founded in 2018, Volograms has quickly established itself as a market leader in volumetric video, having collaborated with prominent clients such as Samsung, The London College of Fashion, and The Royal College of Surgeons in Ireland. Unlike traditional volumetric video providers that require significant resources and travel to specialized studios, Volograms' innovative technology allows for high-quality capture using fewer cameras and varied setups, thereby reducing both time and cost for content creators.

Industry Overview

The mobile AR market is projected for exponential growth, moving from one billion compatible devices and over $8 billion in revenue in 2019 to an estimated 2.5 billion devices and $60 bi