Target Information

F1 Arcade is a social entertainment venue themed around Formula 1, created by the innovative team behind successful concepts such as Puttshack, Flight Club, Bounce, and Hijingo. Launched in late 2022 in St Paul’s, London, the venue features 60 top-of-the-line racing simulators developed exclusively for F1 Arcade, providing an exhilarating and immersive experience. Customers can engage with a proprietary racing game designed to cater to a broad audience, along with an extensive food and beverage offering.

The company is already making significant strides with plans for expansion, including a second location in Birmingham, set to open later this year, and a US launch in Boston in early 2024.

Industry Overview in the UK

The social entertainment sector in the UK is experiencing remarkable growth, driven by a shift in consumer spending patterns as younger generations allocate more of their disposable income towards experiences rather than material goods. This trend has re