Made in Italy Fund II has acquired a majority stake in French fashion brand Sessùn, aiming to expand its presence in the Italian market and capitalize on the growing demand for affordable luxury.

Target Information

Founded in Marseille in the late 1990s by Emma François-Grasset, Sessùn is a well-loved French 'affordable luxury' brand known for its modern boho-chic style and strong emphasis on craftsmanship. The brand has successfully merged luxury with accessibility, making it appealing to a wide range of customers. It aims to deliver beautiful, well-made pieces with attention to detail that rivals more high-end options.

Sessùn boasts a diverse customer base, reflecting its inclusive design philosophy that caters to women of all ages, from 10 to 70 years old. This broad appeal has contributed to the brand's desirability, standing out in a competitive marketplace. Recently, in September, Made in Italy Fund II, a private equity fund managed by Quadrivio & Pambianco that focuses on Italian excellence and lifestyle brands, acquired a majority stake in Sessùn, signaling a strategic move toward its expansion.

Industry Overview in Italy

The Italian fashion industry has a longstanding reputation for excellence and innovation, characterized by a blend of artistry and commercial acumen. Italy is home to renowned fashion houses and emerging designers, presenting a