Investible has announced an investment in Harvest B, a leader in alternative proteins focusing on sustainable, cost-effective, and nutritionally valuable meat alternatives.
Information on the Target
We are excited to announce our investment in Harvest B, a pioneering company that is at the forefront of alternative proteins. Harvest B focuses on providing sustainable, accessible, and nutritionally valuable protein solutions without the added cost typically associated with green alternatives. Their innovative Meat+ solution aims to redefine meat consumption by enhancing nutritional value while cutting costs.
Harvest B’s products utilize advanced technology to create plant-based proteins that not only complement but also enhance existing meat options. They have already been adopted by leading high-protein ready meal brands, showcasing their effectiveness and consumer acceptance. This establishes Harvest B as a significant player in an industry that is evolving to meet the needs of modern consumers.
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Industry Overview in Australia
The alternative protein industry in Australia has seen a surge in interest as consumers become more conscious of their food choices and the environmental impact of animal-based products. Despite this growing attention,
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