PUMP HAIRCARE secures a strategic investment from Anacacia Capital to accelerate its international expansion in the beauty e-commerce sector.

Target Company Overview

PUMP HAIRCARE is an innovative beauty brand that specializes in providing salon-quality hair care products directly to consumers. Founded in 2017 by Australian businesswoman and professional hairdresser Natasha Jay, PUMP HAIRCARE was born out of a desire to address the specific needs of her clients. The products are formulated based on client feedback and are produced in Australia, showcasing eco-friendly packaging. With a strong presence in both domestic and international markets, the brand has experienced significant growth, with sales nearly doubling each year.

The company has swiftly transitioned from a home-based startup to an established brand operating from a large logistics facility. Natasha Jay emphasizes the modern consumer's preferences for high-quality hair care products that balance all-natural ingredients with efficacy. As PUMP HAIRCARE advances its direct-to-consumer e-commerce strategy, the brand is becoming a favorite among shoppers seeking high-quality products delivered to their doorstep.

Industry Overview

The hair care industry is experiencing considerable growth, remaining resilient even in challenging retail climates. With an estimated global market value exceeding $90 billion, and over $1 billion specifically within Aus

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Anacacia Capital

invested in

PUMP HAIRCARE

in 2020

in a Other VC deal

Disclosed details

Transaction Size: $60M

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