SevenAccelerator has invested in Berlin-based breakfast brand Wholey, aiming to enhance its market presence through a strategic advertising initiative featuring popular endorsements.

Target Company Overview

Wholey, a Berlin-based start-up established in 2017, has made significant strides in transforming breakfast offerings. The company specializes in a diverse array of breakfast products, which include muesli, cereals, granolas, smoothie bowls, shakes, and spreads. All of Wholey's products are 100% natural, plant-based, and organic, featuring considerably lower sugar content compared to conventional breakfast items. The brand’s innovative approach has enabled it to evolve from initially supplying smoothies to cafés into a key player within the supermarket sector.

Wholey's products are now available in major retail chains such as Rewe, Edeka, Kaufland, Rossmann, Müller, and Tegut. Furthermore, consumers can purchase these products online through platforms like Knuspr and dm. Wholey’s commitment to quality and health has resonated with a growing customer base, positioning it as a promising brand in the competitive breakfast market.

Industry Overview in Germany

The breakfast foods industry in Germany has seen a notable shift towards healthier and more sustainable options. As consumers become increasingly health-conscious, there is a rising demand for organic and p