Hartenberg has acquired a majority stake in HFF a.s., the largest floral retailer in the Czech Republic, aiming to leverage its market leadership for further expansion both domestically and into Slovakia.

Information on the Target

Hartenberg has acquired a majority stake in HFF a.s., the largest retail florist chain in the Czech Republic, known for its brand "Flamengo květiny." Founded in 1996 in Brno, HFF has successfully expanded from a single flower shop to over 190 locations nationwide, boasting consolidated revenues exceeding CZK 1 billion and employing more than 900 individuals. The company uniquely manages the entire retail florist value chain, purchasing flowers directly from auctions in the Netherlands as well as growers from several countries across South America, Africa, and Israel.

The founders of HFF will retain co-ownership and continue collaborating with Hartenberg to drive the company's long-term expansion strategy. This acquisition marks Hartenberg’s seventh independent investment, reflecting their active pursuit of promising opportunities within the Fast-Moving Consumer Goods (FMCG) sector in the Central and Eastern Europe (CEE) region.

Industry Overview in the Czech Republic

The floral industry in the Czech Republic has experienced significant growth over the past two decades, with an increasing demand for both freshly cut and potted flowers. This demand is fueled by a growing consumer int