G-Right has acquired Coen, aiming to revitalize the struggling apparel brand through technological and operational improvements.

Target Information

G-Right, previously known as Mac House, is a casual clothing chain that has recently acquired Coen, a subsidiary that manages the apparel brand with the same name, headquartered in Minato City, Tokyo. This acquisition aims to leverage G-Right's expertise in artificial intelligence (AI), digital solutions, and logistics to rejuvenate Coen, which has been experiencing a continuous decline in performance. As of the fiscal year ending January 2025, Coen reported sales of 10.4 billion yen, an operating loss of 360 million yen, and a net asset deficit of 3.81 billion yen.

Coen's struggles have persisted despite previous reform efforts initiated by United Arrows to reassess products and improve operational efficiency. However, these strategies failed to yield significant profit restoration, prompting the need for a partnership that offers broader management resources and specialized knowledge.

Industry Overview in Japan

The apparel industry in Japan has faced numerous challenges in recent years, including shifting consumer preferences towards casual wear and the rise of online shopping. Traditional brick-and-mortar retailers have been compelled to adapt to