Nick's secures a $30 million investment led by Gullspång Invest to accelerate international growth and enhance its production capabilities.

Target Company Overview

Nick's is a pioneering food-tech brand based in Sweden, renowned for offering a diverse range of sugar-free snacks and ice creams. Since its inception in 2013, the company has carved a niche in the health-conscious market, providing consumers with alternatives free from added sugars, gluten, and palm oil, while maintaining a lower calorie count. Recently, the company has gained recognition as a leader in the 'better-for-you' ice cream segment, particularly following the successful launch of its low-calorie variant that boasts 70% fewer calories than leading competitors.

The founder, Niclas Luthman, envisioned transforming the perception of snacks and treats, competing with traditional sugary options. By introducing innovative products like vegan ice cream in collaboration with Perfect Day—creator of animal-free whey protein—Nick's aims to eliminate the compromise between health and taste. With its introduction to the U.S. market in late 2019, the company has achieved a notable turnover of approximately 10 million USD by its second year.

Industry Overview in Sweden

Sweden's food industry is increasingly shifting towards health-conscious products, driven by growing awareness of diet-related diseases such as diabetes. This evolution reflects a broader paradigm shift in consumer preferences towards healthier foo