HelloBello, an Austrian startup specializing in fresh, customized dog food, has secured over €4 million in Series A funding to drive its expansion into new markets.

Target Information

HelloBello, an innovative startup based in Vienna, has been disrupting the pet food market since its establishment in 2021. The company specializes in fresh, custom-made meals for dogs, created with high-quality ingredients and tailored to meet the specific nutritional needs of individual pets. Despite the challenging economic landscape, HelloBello has achieved significant growth in Austria and Germany, and is now set to expand into Switzerland and enhance its distribution through partnerships with select specialty pet retailers. With the completion of a successful Series A funding round, raising over €4 million, HelloBello has secured substantial capital to fuel its growth strategy.

This funding round reflects the confidence investors have in HelloBello’s innovative approach and exceptional team. Notable investors include esteemed entrepreneurs such as Michael Hurnaus (founder of Tractive), Johann Hansmann, and Hans Peter Haselsteiner, along with support from aws Gründungsfonds and a Swiss family office. This investment milestone is pivotal for entering new markets and expanding the product range.

Industry Overview

The pet food industry in Austria has seen considerable growth as pet ownership continues to rise, with a notable increase in demand for high-quality and nutritious food options. Pet owners are increasingly concerned about the health and wellness of their p