The Group SEB has invested in the French startup AUUM to enhance its portfolio with sustainable solutions, aligning with its commitment to innovation and environmental responsibility.

Target Information

The Group SEB, a global leader in small household equipment and professional coffee solutions, is dedicated to providing innovative culinary products and home care solutions. In 2024, the company achieved sales of €8.266 billion, marking a 5% increase at constant exchange rates. With a strong commitment to corporate social responsibility and sustainability, SEB aims to improve the quality of life in homes worldwide by creating value through its balanced economic model.

The Group operates under a multi-brand strategy that emphasizes individual brand identities and values reflected in product offerings, design, and communication mechanisms. This approach supports their market expansion and innovation strategies while maintaining a focus on enhancing consumer experiences.

Industry Overview

In recent years, the household equipment and culinary appliance industry has showcased notable resilience and growth potential. Countries like France, where SEB is headquartered, have witnessed a rising trend towards premium kitchen products as consume