Campari Group is set to acquire the renowned cognac brand Courvoisier for $1.2 billion, a move anticipated to enhance its premium spirits portfolio and expand its market presence, pending approval by French trading authorities.
Target Information
Courvoisier is historically recognized as one of the leading cognac brands, ranking among the top four in the industry. In 2022, the brand recorded net sales of $249 million, with approximately 60% of its sales derived from the U.S. market. Known for its premium quality and tradition, Courvoisier symbolizes luxury and sophistication in the spirits sector.
In addition to its flagship cognac, Courvoisier also owns the cognac brand Bisquit & Dubouché and the cognac-based liqueur Grand Marnier, further solidifying its presence in the high-end spirits market.
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Industry Overview
The cognac industry, particularly in France, is characterized by its artisanal production methods and stringent regulations surrounding the production process. Over the years, cognac has seen a resurgence in globa
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Disclosed details
Transaction Size: $1,200M
Revenue: $249M