Moët Hennessy has invested in French Bloom, a pioneering alcohol-free sparkling wine brand, acquiring a minority stake to enhance its portfolio in the burgeoning non-alcoholic beverage market.

Information on the Target

French Bloom is an innovative brand in the non-alcoholic beverage market, specializing in alcohol-free sparkling wines. Founded in 2019 by Maggie Frerejean-Taittinger and Constance Jablonski, the brand has quickly gained recognition for its high-quality offerings. The duo recruited Rodolphe Frerejean-Taittinger, a winemaking expert with a familial legacy in Champagne, as CEO to lead the brand. This combination of entrepreneurial spirit and winemaking heritage has set the foundation for French Bloom’s success.

Since its launch, French Bloom has expanded rapidly and now distributes its products in over 30 countries. The brand is not only notable for its taste but has also received accolades, winning the title of the best alcohol-free sparkling wine at the World’s Best Sparkling Wine Awards in both 2022 and 2023. The unique and innovative winemaking process involving a distinct dealcoholization technique has played a crucial role in creating a well-balanced and complex flavor profile.

Industry Overview in France

The alcohol-free beverage market in France has been experiencing significant growth as consumer preferences shift towards healthier lifestyle choices. Increasing awareness of health and wellness has led many con