Goodwell Investments and Alitheia Capital have invested in OmniRetail to enhance the digital distribution of essential goods and financial services in Nigeria, focusing on empowering local retailers and fostering economic inclusion.

Information on the Target

OmniRetail, founded in 2019 by Deepankar Rustagi, is transforming the distribution landscape in Nigeria. With over 25 years of experience in the country, Deepankar recognizes the significant challenges posed by the lack of digital infrastructure in the fast-moving consumer goods (FMCG) sector. OmniRetail provides a technological solution to ensure the efficient flow of essential goods from manufacturers to retailers, particularly benefitting underserved communities and enhancing access to both products and financial services.

The company has established a streamlined digital ecosystem that leverages existing mobile technology. This ecosystem enables manufacturers and distributors to manage their products and inventory more effectively. By onboarding local logistics providers, OmniRetail ensures that goods reach remote retailers efficiently, enabling them to view and order available products from a single platform, thus simplifying the purchasing process.

Industry Overview in Nigeria

Nigeria's FMCG sector represents a critical component of its economy, characterized by a fast-growing population and an increasing demand for essential goods. However, the industry faces significant hurdles, including infra