Anheuser Busch InBev and The Indian Hotels Company Limited have partnered to invest Rs. 150 crores in opening 15 premium microbreweries across IHCL's hotels in India over the next five years.
Information on the Target
In a significant partnership, Anheuser Busch InBev (AB InBev), recognized as the world's leading brewer, has entered into a collaboration with The Indian Hotels Company Limited (IHCL), South Asia's foremost hospitality group. This agreement aims to establish a premium chain of microbreweries within IHCL's esteemed hotels across various metropolitan regions in India. The investment for this partnership is estimated at Rs. 150 crores, with plans to introduce 15 microbreweries over the next five years.
This partnership is positioned to harness the unique capabilities of both companies, defining the future of quality craft beer in the Indian market. With AB InBev's extensive experience and brewing knowledge combined with IHCL's elite service, this venture is set to create an exceptional microbrewery experience tailored for a diverse clientele.
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Industry Overview in India
The craft beer industry in India has been experiencing remarkable growth driven by increasing consumer demand for premium and artisanal beverages. As more urban dwellers seek unique and upscale drinking experiences, micr
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Disclosed details
Transaction Size: $21M