GENEO Mezzanine invests in MyVariations to support the growth of its innovative oral health product range and facilitate expansion into European markets.

Information on the Target

MyVariations, founded in 2020 by Alexis and Martin Thiebaut, is a French brand dedicated to oral health. The company specializes in designing and marketing a comprehensive range of oral hygiene products, including sonic electric toothbrushes, all-natural toothpaste, dental floss, and various accessories. MyVariations has rapidly established itself as a credible alternative to traditional market leaders by focusing on user needs and innovative product development.

With a selective distribution strategy that emphasizes e-commerce and pharmacies, MyVariations has secured distribution in over 5,000 pharmacies and achieved impressive sales of nearly €35 million. The company's goal is to strengthen its presence in France by enhancing pharmacy distribution while also expanding its reach into multiple European countries, particularly Spain and Italy. This ambitious growth strategy is anchored in maintaining existing sales channels, diversifying the product range, and continuously innovating in collaboration with health professionals.

Industry Overview in France

The oral health products industry in France is experiencing significant growth driven by increasing consumer awareness of dental hygiene and a shift towards natural and sustainable products. The market is witnessing a s