e2p invested in Bil-Jac, a leading pet nutrition company, to leverage its established brand and drive innovation in the growing premium dog food market.

Target Information

Bil-Jac has established itself as a trusted leader in the pet nutrition industry for over 75 years. The company specializes in manufacturing premium dog food and treats, providing high-quality products that cater to the nutritional needs of dogs across all breeds and ages. Bil-Jac has garnered a loyal customer base through its innovative approach and commitment to excellence.

Offering a diverse range of dog food and treats, Bil-Jac provides options such as dry kibble suitable for all life stages, soft and chewy treats ideal for training, as well as wet food recipes like chicken and beef stews. Additionally, the company produces frozen dog food and specialized diets to meet the unique nutritional requirements of certain dogs. Bil-Jac utilizes a proprietary small-batch cooking process that preserves nutrients and flavor while enhancing digestibility, marking a distinct advantage in the pet food market. The company operates out of two state-of-the-art facilities located in Berlin, Maryland, and Medina, Ohio.

Industry Overview

The pet food industry in the United States is a substantial and growing market, driven by an increasing trend of pet ownership and rising consumer awareness regarding pet health and nutrition. As pet owners become more discern