Ahold Delhaize has invested in two start-ups, Keychain and Topsort, through its venture capital fund, W23 Global, aiming to enhance product development and retail media capabilities in the grocery retail sector.

Information on the Target

Ahold Delhaize has recently announced new investments through its venture capital fund, W23 Global, focusing on two innovative start-up companies: Keychain and Topsort. These entities aim to enhance product development and retail media capabilities within the grocery retail sector. Keychain provides an AI-powered manufacturing platform that is already utilized by a significant number of large retailers, and Topsort employs advanced auction-based technology to enhance monetization strategies for retail media.

Keychain's platform streamlines product development by offering greater speed, visibility, and intelligence to manufacturers and retailers alike. Meanwhile, Topsort's approach democratizes access to effective retail media practices, making it easier for retailers to connect their advertising strategies with customer needs.

Industry Overview in the Target’s Specific Country

The grocery retail industry is undergoing a significant transformation, driven by technological advancements and changing consumer preferences. In recent years, the sector has seen a surge in e-commerce, with more

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Ahold Delhaize

invested in

Keychain and Topsort

in 2025

in a Other VC deal

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