DVRGNT Ventures has invested in Rejuvenation, a functional beverage brand, capitalizing on its innovative product range and strong cultural resonance in the wellness sector.

Information on the Target

Rejuvenation is an innovative functional beverage brand that has garnered significant attention for its unique positioning within the consumer packaged goods sector. The company is led by a founder with whom DVRGNT Ventures has developed a close working relationship over two years, during which she has transformed her business practices, adopted sound financial systems, and cultivated a product that resonates deeply with consumers and influential culture-makers.

The original Rejuvenation beverage has proven to be a commercial success, frequently selling out both in retail stores and online. It has developed a passionate customer base that endorses the product enthusiastically after experiencing its benefits. The recent introduction of their latest offering, Okra Water, is poised to enhance this trajectory even further.

Industry Overview in the Target’s Specific Country

The beverage industry in the United States is currently undergoing significant transformation, driven by consumer demand for healthier and functional options. There is a growing shift towards beverages that not only quench thirst but also offer h