Twiga Foods has raised $50 million in a Series C funding round to enhance its food distribution operations in East Africa, focusing on technological innovations to improve supply chains and reduce consumer prices.

Target Information

Twiga Foods is a pioneering company focused on revolutionizing food distribution in East Africa by leveraging technology to build efficient supply chains. Established in Kenya in 2014, Twiga connects farmers to vendors and retailers through a digital platform, significantly improving access to agricultural produce. Recently, the company has expanded its services to also connect fast-moving consumer goods (FMCG) manufacturers with local retailers.

Currently, Twiga claims to serve over 100,000 customers, delivering more than 600 metric tons of products daily to over 10,000 retail outlets. With a commitment to supporting smallholder farmers, Twiga ensures that they are integral to its operations while also addressing challenges related to crop traceability and food safety.

Industry Overview

The retail market in Kenya, like much of Africa, is characterized by high fragmentation, primarily consisting of small and informal retailers. This situation contributes to significant price disparities, with essential commodities like tom