Olvi Group has acquired Värska Originaal, Estonia's leading mineral water producer, to enhance its non-alcoholic beverage portfolio and expand market share.
Information on the Target
Värska Originaal is the leading producer of mineral water in Estonia, established in 1993, though its operational roots can be traced back to 1973. The company is based in Värska, situated in Southeast Estonia, and boasts a diverse product line that includes not only natural mineral waters but also infused and functional waters. With a workforce of approximately 70 employees, Värska Originaal's production volume reached 45 million liters in 2024.
Rauno Jõgeva, a Member of the Management Board of Värska Originaal, expressed enthusiasm regarding the upcoming development phase, highlighting that the partnership with Olvi Group will facilitate accelerated product development and broaden market reach both domestically and internationally. He affirmed that production will continue to be rooted in Värska, ensuring that the company retains its brand identity and values.
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Industry Overview in Estonia
The non-alcoholic beverage industry in Estonia has seen consistent growth due to a rising consumer preference for healthier options. This trend is closely aligned with the global shift towards wellness and healthier lifestyles, which has
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