Eden Farm, a B2B agriculture startup, secured a strategic investment from Corin Capital to enhance direct sourcing of fresh produce from farmers to end-users in Indonesia.

Target Information

Eden Farm is a B2B agriculture startup that specializes in sourcing fresh produce directly from farmers and supplying it to end-users, including hotels, restaurants, and cafes. By eliminating multiple intermediaries in the supply chain, Eden Farm ensures that consumers benefit from more competitive pricing while allowing farmers to retain a larger portion of the profits from their harvests. The company employs its proprietary ERP system to provide farmers with valuable forecasts, assisting them in optimizing their cultivation practices and minimizing waste.

Industry Overview in Indonesia

The agriculture sector in Indonesia plays a crucial role in the country's economy, contributing significantly to employment and GDP. With a diverse range of climatic and geographical conditions, Indonesia boasts the potential for various agricultural products, including rice, palm oil, and tropical fruits. The government's investment in agricultural infrastructure over recent years has enhanced production capabilities, yet challenges persist due to inefficiencies within traditional distribution channels.

Despite the robust agricultural landscape, many farmers continue to face barriers such as inadequate access to market information and limited capital. The rise of technology-driven solutions has opened new opportunities for improving efficien