In 2024, CDG Invest Growth, Fipar-Holding, and IFC invested in Retail Holding to enhance modern retail operations in Morocco and Côte d'Ivoire, aiming to drive job creation and strengthen local food supply chains.

Information on the Target

Retail Holding is a pivotal entity in the modern retail landscape of Morocco and Côte d’Ivoire, primarily known for its significant stake in Label’Vie, which ranks among Morocco's top food retailers. The company is intricately involved in both the food and non-food retail sectors through its various subsidiaries, which include well-known brands like Virgin Megastore, Burger King, and Kiabi. As a major shareholder in Label’Vie, Retail Holding strategically positions itself to influence the consumer market within the region.

In addition to its influence in Morocco, Retail Holding also plays a crucial role in food distribution in Côte d’Ivoire via its subsidiary, Compagnie de Distribution de Côte d’Ivoire (CDCI). Furthermore, Retail Holding maintains operations in France, managing multiple Carrefour hypermarkets, thereby reinforcing its international market presence and retail expertise.

Industry Overview in Morocco and Côte d’Ivoire

Morocco's retail sector has been on a progressive trajectory, characterized by a growing consumer base and evolving shopping habits. The country has witnessed the development of numerous modern retail formats, which reflect a shift towar