BlackSheep MadTech Fund has invested 5.5 million euros in Spoki, a conversational AI platform that enhances customer communication through automation and integration with multiple tools.

Information on the Target

Spoki is an innovative company that has developed a cutting-edge conversational marketing platform. As a recognized "Meta Business Partner," Spoki utilizes the official WhatsApp Business APIs to assist businesses in automating and optimizing customer communications across marketing, sales, and support functions. The platform enables businesses to effectively engage with prospects and customers, fostering direct relationships through chat conversations. Spoki’s software empowers companies to deliver the right message at the right time, leveraging precise database segmentation and the capability to create automated messaging flows with advanced logic.

Additionally, Spoki integrates seamlessly with over 4,000 tools, including e-commerce platforms, CRM systems, ERP software, and digital marketing tools. The platform also features a product catalog on WhatsApp, dynamically imported from Meta, which allows users to select products, add items to their cart, and complete purchases directly within the chat without needing to visit the website. With advanced ticketing features and AI-powered auto-responders, Spoki significantly enhances customer care management, making it a versatile solution applicable across various sectors, resulting in improved strategic KPIs and increased sales.

Industry Overview

The conversational AI market is rapidly evolving, especially in Europe, where businesses are increasingly adopting AI-driven solutions to improve customer engagement. This growth is largely attributed to the rising demand for automated customer service solutions, w