BlackSheep MadTech Fund has invested €6.5 million in Kleecks, a MarTech SaaS platform focused on digital optimization through AI technology.

Information on the Target

Kleecks is an innovative cloud-based SaaS platform operating in the Marketing Technology (MarTech) sector. It leverages advanced reverse proxy mechanisms alongside machine learning engines and automation processes to streamline the implementation, optimization, and maintenance of eCommerce websites. Kleecks is designed to empower businesses with sophisticated tools aimed at enhancing SEO, improving conversion rates, and boosting website performance. Its primary objective is to amplify revenue generated through online channels while optimizing operational processes, reducing costs, and accelerating time to market.

The company is currently experiencing notable international growth and boasts a team of seasoned professionals with extensive expertise in digital marketing and e-commerce technology. Kleecks has achieved proven success across a variety of industries in Europe. The executive team is led by CEO and Founder Marco Bezzi, with support from co-founder and CTO Marco Baricevic as well as Chief Operating Officer Omar Odino and Chief Information Officer Alex Giorgi.

Industry Overview in the Target’s Specific Country

Within Europe, the MarTech industry is thriving, fueled by the rapid adoption of digital technologies by businesses seeking to optimize their marketing efforts. As consumers increasingly shift to online platforms for purchasing and engage