Alfa Framtaks has entered into an investment agreement with Icelandic ticketing company Tixly to support its international growth and enhance its service offerings.

Target Company Overview

Tixly is an Icelandic company specializing in ticketing solutions for event organizers, particularly in cultural and event venues. Established in 2014, Tixly has seen significant growth in recent years and currently operates in twelve countries, including Norway, Denmark, Belgium, and the Netherlands. The company has a workforce of 46 employees and is led by its CEO, Hrefna Sif Jónsdóttir.

The company markets its services under the brand name Tix in Iceland, offering tailored solutions to improve event management and enhance customer experiences. Tixly's innovative approach has positioned it as a leader within the event ticketing industry, attracting a growing customer base across multiple countries.

Industry Overview in Iceland

The event ticketing industry in Iceland has evolved over the past decade, driven by increasing demand for cultural and entertainment events. As more venues and event organizers seek efficient ticketing solutions