Ahlsell Sverige AB has agreed to acquire Gehås AB, enhancing its market presence in Värmland with a focus on workwear and personal protective equipment.

Target Information

Ahlsell Sverige AB has entered into an agreement to acquire the operations of Gehås AB, which generates an annual revenue of approximately 15 million SEK. Gehås specializes in selling workwear, promotional products, and office supplies in the Värmland region, operating two retail outlets located in Arvika and Årjäng. The stores primarily offer well-known brands in personal protective equipment and professional clothing. As a privately owned company with six employees, Gehås caters mainly to businesses and municipalities in the region.

Industry Overview in Sweden

The retail sector in Sweden has seen significant growth due to the increasing demand for specialized workwear and protective clothing. As more industries prioritize safety standards and employee protection, the market for personal protective equipment is expanding. This trend aligns with a growing awareness among employers regarding the importance of investing in proper gear for their workforce.

Furthermore, the Swedish market for promotional products and office supplies remains strong, fueled by the country's robust business infrastructure and a high numbe