Salix Group, a subsidiary of Volati, has acquired Beslag Design, enhancing its position in the hardware and home decor market while capitalizing on Beslag Design's strong e-commerce growth.

Target Information

Beslag Design is a Swedish family-owned company founded in 1972 by Stig Bergström in Båstad. Currently, the third generation of the Bergström family is actively involved in the business. The company specializes in providing hardware and other interior design elements for both residential and commercial environments, leveraging a vast network of retailers along with its own e-commerce platform. In 2023, Beslag Design generated sales of approximately 187 million SEK, significantly driven by its e-commerce activities and its subsidiary, Beslag Online, which achieved an annual revenue growth of over 50% from 2020 to 2023.

Industry Overview

In Sweden, the hardware and interior design industry is continually evolving, with increased focus on e-commerce and digital integration. The landscape is characterized by a mix of family-owned businesses and larger corporations, all vying for a share of the expanding online market. The home and décor sector, particularly, has seen substantial growth as consumers shift towards online shopping preferences, leading to enhanced sales potential for companies with robust online infrastructures.

The market is influenced by trends such as sustainability, which drives consumers to seek eco-friendly products and companies with responsible sourcing practices. This creates opportunities for companies like Beslag Design that