Clas Ohlson has acquired PhoneLife, the operator of Teknikmagasinet, enhancing its market position in Nordic e-commerce for consumer electronics and lifestyle products.
Target Information
Clas Ohlson has acquired Teknikmagasinet / PhoneLife, a rapidly growing Nordic e-commerce company specializing in consumer electronics and lifestyle products. This acquisition enhances Clas Ohlson's position in technology, accessories, and innovation, and broadens the company's offerings as a leading Nordic retail player.
Founded in 2011, PhoneLife took over the classic brand Teknikmagasinet in 2024. By merging an iconic brand with a data-driven direct-to-consumer strategy, the company has quickly developed a scalable e-commerce platform marked by strong growth and profitability. With high brand recognition, a loyal customer base, and a wide range of tech and lifestyle products, PhoneLife has successfully reestablished Teknikmagasinet as a modern Nordic consumer brand online.
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Industry Overview in the Nordic Region
The Nordic retail landscape has undergone significant transformation over the past few years, driven by rapid technological advancements and changing consumer behavior. The rise of
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