Zwei.7 expands its portfolio in influencer marketing by investing in Berlin-based Rosental Organics GmbH, a rising player in the natural and gemstone cosmetics sector.

Target Information

Rosental Organics GmbH, based in Berlin, is an emerging player in the industry of natural and gemstone cosmetics. The company specializes in the development and distribution of beauty products that harness the benefits of natural ingredients, catering to an increasing demand among consumers for organic and holistic options in skincare.

By investing in this sector, Rosental taps into a market characterized by sustainability and wellness trends, making them particularly appealing to eco-conscious consumers. Their innovative product line positions them well amid contemporary beauty industry shifts towards more natural and ethical choices.

Industry Overview

The natural cosmetics industry has seen remarkable growth in recent years, driven by a shift in consumer preferences towards organic and environmentally-friendly products. In Germany, this trend is part