Target Information

GREENFORCE FUTURE FOOD AG, headquartered in Munich, is a pioneer in the plant-based food movement, operating under the recognized GREENFORCE brand. The company aims to normalize plant-based diets in everyday life, marketing a range of products that includes vegan cooked ham, Leberkäse, Wiener sausages, and meatballs, all made primarily from pea protein. Their products are widely available through various channels, including an online store, physical retail locations, and partnerships with restaurants. Notably, GREENFORCE has gained traction with prominent investors such as television presenter Joko Winterscheidt and professional football player Thomas Müller, and its offerings currently reach over 14,200 retailers including major chains like Rewe and Edeka.

Recently, GREENFORCE undertook a significant brand overhaul, launching the