Wind Point Partners has acquired Turf Masters Brands and merged it with ExperiGreen to create a leading residential lawn care platform in North America.

Target Company Overview

Wind Point Partners has announced the acquisition of Turf Masters Brands (TMB), which will be merged with its existing portfolio company, ExperiGreen Lawn Care. This strategic combination aims to create one of the largest residential lawn care platforms in North America. Together, the new entity will employ over 1,800 professionals and serve nearly 400,000 residential customers across 16 states and two Canadian provinces, with a strong presence particularly in the Midwest, Mid-Atlantic, and Southeast regions.

Turf Masters Brands specializes in various lawn care services, including fertilization, weed control, aeration, seeding, tree and shrub care, and exterior pest control, focusing primarily on residential homeowners. Both TMB and ExperiGreen share a commitment to excellence in customer service and believe that their differentiation lies in their dedicated staff, who are passionate about delivering exceptional lawn care services.

Industry Overview

The lawn care industry in North America is experiencing significant growth, driven by increasing consumer interest in outdoor aesthetics and property maintenance. As homeowners seek to enhance their outdoor living spaces, demand for profess