William Grant & Sons has acquired The Famous Grouse and Naked Malt brands from The 1887 Company, significantly enhancing its Scotch whisky portfolio.

Information on the Target

William Grant & Sons (WG&S) has officially acquired The Famous Grouse and Naked Malt brands from The 1887 Company as of July 1, 2025. This pivotal acquisition highlights WG&S's dedication to the global Scotch whisky market and reinforces its confidence in the future of the broader spirits industry. The Famous Grouse, recognized as Scotland’s best-selling whisky, boasts a rich heritage and quality that resonates with consumers worldwide. The Naked Malt brand, on the other hand, has swiftly gained traction among whisky aficionados and holds substantial growth potential within the blended malt category.

With the introduction of these brands, WG&S further expands its impressive portfolio, which includes iconic names such as Glenfiddich, The Balvenie, Hendrick’s Gin, and Monkey Shoulder. Søren Hagh, the Chief Executive Officer of WG&S, expressed enthusiasm about the acquisition, emphasizing the historic significance of The Famous Grouse and its strong presence in various markets, alongside the promising trajectory of Naked Malt.

Industry Overview in Scotland

The Scotch whisky industry has experienced robust growth, with international demand consistently rising, particularly in emerging markets. Scotland continues to be the epicenter of whisky produ