INEOS Group has sold its INEOS Hygienics business to SKG Capital Partners, allowing for focused growth in the FMCG sector while INEOS concentrates on its core chemical and energy operations.

Information on the Target

INEOS Hygienics, a brand recently established by INEOS Group in response to the COVID-19 pandemic, has rapidly evolved into a successful household and personal care entity. The brand specializes in products aimed at promoting hygiene and wellness, capitalizing on increased consumer awareness of sanitation practices. This sale marks a strategic transition for INEOS Hygienics under the new ownership of SKG Capital Partners, providing an opportunity for continued growth and expansion in the fast-moving consumer goods (FMCG) sector.

The transfer of the INEOS Hygienics business to SKG Capital Partners will enable the dedicated team to operate under fresh stewardship, potentially enhancing its brand presence and product offerings in a competitive market. INEOS Group remains focused on its core businesses within the chemicals, energy, and automotive sectors, allowing INEOS Hygienics the dedicated attention it requires to thrive in its new phase.

Industry Overview in the Target’s Specific Country

The FMCG industry is one of the most dynamic sectors in the global economy, with particular emphasis on personal care and hygiene products in recent years. The rise in health consciousness due to the pandemic has significantly altered consumer be