WGSN has acquired IWSR to strengthen its data analytics and trend forecasting capabilities in the beverage alcohol industry.

Target Information

WGSN has announced the strategic acquisition of IWSR, the leading global provider of data, analytics, and insights for the beverage alcohol industry. This acquisition will enhance WGSN's capabilities in artificial intelligence, data analytics, and business intelligence, further solidifying its position as a premier trend forecaster. IWSR has established itself as a vital resource for the beverage alcohol market, offering robust insights that support informed decision-making for industry stakeholders.

The integration of IWSR's comprehensive data and industry-specific expertise with WGSN's proven trend forecasting methodologies presents a compelling opportunity to create an unparalleled service offering. WGSN's focus has always been on understanding market dynamics, and this acquisition highlights its commitment to delivering actionable insights across diverse consumer industries.

Industry Overview

The beverage alcohol industry has experienced notable changes driven by evolving consumer preferences, technological advancements, and an emphasis on sustainability. Recent trends indicate a shift towards premium products, with consumers i