wcamp expands into the Portuguese market by acquiring two premium resorts, enhancing its presence in the eco-friendly hospitality sector through a strategic investment plan.

Target Information

wecamp, an open-air hospitality operator, has officially announced its entry into the Portuguese market through the acquisition of two premier properties: Reserva Alecrim and São Miguel, located in Odeceixe. These resorts collectively cover over 21 hectares and provide around 300 accommodation units. Following the acquisition, the properties will be rebranded and managed under the wecamp brand, enhancing their market presence.

The focus will be on creating a premium and sustainable offering that resonates with the growing consumer demand for eco-friendly tourism. The operational strategy promises to elevate guest experiences while maintaining an emphasis on preserving the natural surroundings.

Industry Overview in Portugal

The tourism industry in Portugal has witnessed remarkable growth, particularly in the segment of eco-tourism and sustainable travel. The country's diverse landscapes, heritage sites, and commitment to environmen