TriWest Capital Partners has partnered with Spence Diamonds, making a majority equity investment to enhance Spence's leadership in the Canadian bridal jewelry market.

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TriWest Capital Partners has announced a strategic partnership with Spence Diamonds Ltd., marking a significant milestone for both entities. This partnership involves a majority equity investment by TriWest, which will work alongside the existing management team to further enhance the business operations. Spence Diamonds is a prominent vertically integrated retailer specializing in diamond bridal jewelry, operating eight showrooms across Alberta, British Columbia, and Ontario.

Founded in 1978 and headquartered in Vancouver, BC, Spence has established itself as a key player in the Canadian bridal jewelry market, boasting strong brand recognition and a rich legacy. The company's unique business model emphasizes bridal jewelry, utilizes a vertically integrated supply chain, and features a distinct open-showcase showroom format, which collectively deliver an unparalleled buying experience. Having pioneered the introduction of Artisan Created Diamonds—lab-grown alternatives—Spence offers over 2,800 distinctive engagement ring styles made in Vancouver, featuring both mined and Artisan Created Diamonds. For additional insights, visit Spence Diamonds.

Industry Overview in Canada

The Canadian jewelry retail market is characterized by a dynamic landscape, where consumer preferences have progressively shifted towards personalized and ethically-sourced products. This transformation is particularly evident in the bridal segment, where customers increasingly seek uni