We Are Era has acquired influencer agency New Kith to expand its talent operations in the Dutch and Belgian markets, integrating over 50 new creators into its portfolio.

Information on the Target

We Are Era, a subsidiary of RTL Group and a leading player in the European creator economy network, has successfully acquired the influencer agency New Kith. This acquisition significantly enhances We Are Era's talent operations in the Dutch and Belgian markets. New Kith, founded in 2017 by Twan Elfers and Danny Roumimper, operates from its offices in Amsterdam and Antwerp, representing a diverse range of exclusive talent that includes social media influencers, artists, TV personalities, models, and athletes.

The addition of New Kith's roster to We Are Era deepens its portfolio, increasing the total number of creators to over 1,500. This talented group includes notable figures such as Joshua Nolet, A Twisted Chef, Lynn van den Broeck, and Olga Leyers. By integrating New Kith, We Are Era aims to streamline the connection between talents and advertisers while enhancing their service offerings throughout the Benelux region.

Industry Overview in the Target’s Specific Country

The influencer marketing industry in the Netherlands and Belgium has experienced substantial growth in recent years. As social media platforms become increasingly ingrained in everyday life, brands are turning to influencers to effectively