RIH-Cové has secured Rooth as a new shareholder to ensure the long-term continuity of the historic Dutch bicycle brand.

Information on the Target

RIH-Cové, one of the oldest bicycle brands in the Netherlands, has welcomed Rooth as its new shareholder. This move aims to secure the long-term continuity of the family-owned business. Established in 1921, RIH has a storied history of producing bicycles that have contributed to the successes of 63 world and Olympic champions over a span of more than 30 years. The investment from Rooth ensures the preservation of the craftsmanship and distinct character of the brand into the future.

The current director, Coen Verberkt, the third generation of the family to lead the company, has been actively involved since 1995 and will remain a co-owner as part of this transition. His commitment to maintaining the legacy of RIH-Cové is reflected in his sentiments regarding the sale process.

Industry Overview in the Netherlands

The bicycle industry in the Netherlands is robust and continuously evolving, marked by a strong culture of cycling that permeates daily life. Dutch consumers place significant value on quality and craftsm