Entain plc has acquired BetCity, a top Dutch online sports betting operator, for €300 million with potential additional payments of up to €550 million, enhancing its presence in the rapidly growing Netherlands gaming market.
Target Information
Entain plc, a prominent global leader in sports betting, gaming, and interactive entertainment, has acquired BetCity, a major online sports betting and gaming operator in the Netherlands. The acquisition entails an initial payment of €300 million, alongside a contingent deferred consideration that could reach up to €550 million. BetCity, headquartered in Amsterdam, has earned a reputable standing within the industry and secured a license from the KSA (Kansspelautoriteit), the Dutch Gaming and Gambling Authority, in October 2021.
Industry Overview
The online gaming market in the Netherlands has experienced significant growth since the country's regulatory framework was established. With the licensing of operators such as BetCity in October 2021, the sector has seen a surge in engagement and market activity. The regulated market has encouraged healthy competition, leading to improved customer experiences and innovative offerings.
Access Full Deal Insights
You’re viewing a public preview of this deal. To unlock full access to ca. 50,000 other deals in our database and join ca. 400 M&A professionals who are using it daily, sign up for Dealert.
By the end of 2021, BetCity recorded impressive growth metrics, securing approximately 20% of the market share during the fourth quarter. This rapid as
Similar Deals
Hillhouse Investment → VanMoof
2021
Entain plc
invested in
BetCity
in 2022
in a Other deal
Disclosed details
Transaction Size: $850M