Volkswagen Financial Services has partnered with Mobility Trader Holding GmbH as a new investor in the heycar used car platform, emphasizing its strategic importance and potential for international growth.
Information on the Target
The Mobility Trader Holding GmbH is the parent company of the used car platform, heycar. Founded in Berlin in 2017, heycar has quickly established itself as a leading digital sales partner in the used car market. The platform currently offers over 450,000 vehicles in Germany and has successfully launched in the UK, where it boasts a selection of more than 160,000 vehicles within just a few months of operation.
This strong performance underscores the significant potential within the used car sales sector, especially as consumer demand continues to shift towards digital solutions. With the new company structure, Mobility Trader Holding GmbH is well-positioned for further investments at both holding and local market levels, thereby enhancing its competitive edge.
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Industry Overview in Germany
The used car market in Germany has seen transformative changes over the last few years, particularly due to the increasing importance of online platforms. Many consumers now p
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Volkswagen AG
invested in
Mobility Trader Holding GmbH
in 2020
in a Corporate VC deal