Viba sweets GmbH has acquired the arko Group, incorporating leading German chocolate and confectionery brands to enhance market position and achieve operational synergies.

Information on the Target

The arko Group, which includes arko GmbH, HUSSEL GmbH, and J. Eilles GmbH & Co. KG, has operated under the Deutsche Confiserie Gruppe since 2018. Together, these three brands are prominent German confectionery retailers, supplying a variety of products such as chocolate, coffee, and tea through a total of 224 stores across Germany and Austria. Each brand has established a strong market presence, contributing to the richness of the German confectionery tradition.

Viba sweets GmbH, located in Thuringia, is well-known for its nougat and chocolate products, which it sells through its own retail stores. The company boasts a distinguished history spanning 130 years in the sweets manufacturing sector. Following recent financial challenges, Viba has actively sought growth opportunities and strategic acquisitions to enhance its market position.

Industry Overview

The confectionery industry in Germany is robust and competitive, driven by a high demand for chocolate and sweets. With a well-established consumer base, companies in this sector continuously innovate to meet changing