Heise Media Group has acquired Mindfactory GmbH, a leading German online retailer specializing in gaming and hardware components, enhancing its technology portfolio and service offerings.

Target Information

Mindfactory GmbH, a prominent German online retailer specializing in gaming and hardware components, has been acquired by Heise Media Group. Founded in 1996, the company boasts a vast inventory of over 100,000 products and attracts more than four million visitors to its website each month. With the acquisition, all employees and customer relationships will transition to Heise, while the Wilhelmshaven location remains fully operational.

This acquisition positions Mindfactory within a robust media and technology network that Heise is strategically developing. The transaction reinforces Heise's commitment to expanding its portfolio in the technology sector, which also includes IT knowledge platforms (c't, heise online), online marketing solutions (heise regioconcept), and price comparison services (günstiger and Geizhals).

Industry Overview in Germany

The technology sector in Germany is one of the fastest-growing markets in Europe, underpinned by significant investment in both hardware and software industries. As digitalization accelerates across various sec