株式会社VisionPlatform has acquired the bellbouquet candle business from 株式会社KUROMAKU to enhance growth and market presence in the personalized gifting sector.

Information on the Target

株式会社KUROMAKU is a company that specializes in monetizing influencer support, providing not only social media management but also comprehensive business development services including exit strategies such as public offerings and sales. One of its notable ventures is 'bellbouquet', which transforms bouquets received during proposals and weddings into customized candles using dried flowers. Initially started by a single craftsperson, the bellbouquet business has seen significant growth under the KUROMAKU umbrella, achieving monthly sales of 8 million yen.

Industry Overview in Japan

The Japanese candle market has been experiencing steady growth, driven by a rising demand for personalized and unique products. This trend aligns with the broader consumer preference towards handmade and artisanal goods, particularly in the gift and decorative segments. As more people seek meaningful ways to commemorate special occasions, businesses that offer customized options are well-positioned to thrive.

Japan's social media landscape enhances the potential for such businesses, as influencer marketing plays a crucial role in shaping consumer preferences. Companies that harness the power of social media can effect